If you don’t already know by now, I’m a big believer that social media can help grow a business. But I often still get some push back from people and customers who are hesitant to jump in.
Here are two of my favorite excuses.
“I’m afraid I’m going to overexpose my business to my customers. Won’t that happen?”
Here’s how I answer that:
If you communicate with your customers through email marketing, 20% to 30% of your email recipients will ...Continue Reading →